Fernet-Branca
In 2023, Branca USA tasked us with giving their flagship spirit a rebrand. We leaned into Fernet’s niche popularity among bar and restaurant professionals to create a 360 campaign around being “in the know”. Using redacted language and the allure of a secret society, we created everything from a new, interactive website to a free “vibe stream” bars could play, called Fernetwork TV.
Web Links
Website Home
A Brief History of Fernet
Fernetwork TV
Fernet Entertainment Arcade
Fernet Merch
Social Content
Digital and Print Assets
